OSIAN – Operators Strategy, business models and demonstrations for using Innovative home services to increase the ARPU in the fixed Network examines the emerging home networks and services market, and tries to develop strategies for telecommunications network operators and service providers to enter, and business models to operate in this market. The results from this project could contribute to the user aspects in BReATH, in order to get a better understanding of the user motivation to adopt new technologies as well as the user expectations and requirements towards advanced broadband services.